You’ve got a successful business, with an established customer base. But growth is slowing, and you need a way to get the most out of your too-limited resources.
You’re not alone. The challenge of serving existing customers while trying to establish new products and services is well-documented as the Innovator’s Dilemma.
You don’t have time (or resources) to waste. So don’t. Hire a team who’s experienced in identifying gaps in the market, designing solutions and testing them with customers.
Large corporations are heavily investing in dedicated innovation teams. They want to move fast, like startups. You should too.
But you don’t need to hire a full-time staff, we’ll help you when and where you need it to figure out what new product or service can give you a better foothold in the market.
We’ve done it before, and we want to do it again. Let’s work together.
A key leader within the Core Innovation team at LexisNexis, Andrea helped define and develop the next generation of our flagship products and services. I’m consistently impressed with the breadth of her expertise, her focus and flexibility, her passion for all things innovation and UX, and her ability to find solutions before others have even recognized the problem. She also manages to be both a consummate professional and fun to work with, a delicate and rare balance!
Within a week’s time, Andrea guided her team through a design sprint that helped us identify a new role for our teams to target (content marketers), what concepts were important to them from a data perspective, and perhaps most importantly, prototypes of how the key customer wanted to visualize the data from their webinar. Our product and engineering teams ended up pulling this concept around data intelligence into our newly launched platform.
I had the pleasure of working with Andrea on testing a new product concept at LexisNexis. She is a marvelous collaborator—fully engaged and excited to get into the weeds of translating customers’ unmet needs into tomorrow’s products. Andrea’s upbeat nature, openness and sense of humor make her a joy to work with!
I worked directly with Andrea on an internal innovation team. We were tasked with following “Lean” principles to validate adjacent markets. Working with her helped me to think about problems in fresh and novel ways – never simply accepting the status quo. She brings a well-rounded and contagious attitude about her work every day, and it inspires everyone she talks to. I truly miss working with her.