Jobs to be Done interviews (JTBD interviews) are a great way to gather unique customer insights you can use to transform your business – if done correctly.
Innovators, product managers and marketers alike are embracing the Jobs to be Done mindset to design and sell products customers love. Continue reading “Top 5 “Jobs To Be Done” Mistakes Product People Make”
If you conduct any sort of customer research, chances are you’re spending too much time finding interviewees, and want to find a better way.
Jeff Bezos has famously cautioned against being too focused on competitors.
“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.”
But being customer- rather than competitor-focused doesn’t mean you should ignore everything else. Continue reading “Focus on Customer Problems, But Don’t Lose Sight of Other Market Forces.”
First off, it’s not your fault.
We’ve all read the articles extolling the virtues of lean start-up; empowering internal employees to experiment and bring forth new products and services. We want our employees to feel engaged, and have an outlet to share their recommendations and suggestions. How could having passionate people contribute ideas for the betterment of your organization be a bad thing?
Indeed, countless idea management platforms have cropped up to help you manage all these wonderful internally-sourced ideas. But if your innovation strategy is to rely on the employees you already have in-house to magically bring to market disruptive new business ides, you’re guaranteed to be disappointed. Here are three reasons why.
In 2000, Consultants from McKinsey & Company, Inc proposed a portfolio management approach known as the Three Horizons. Each horizon describes the maturity and relative risk of projects, and is a way to allow companies to manage a portfolio of projects for current and future growth.
Seventy-nine percent of Americans have access to an employer-sponsored 401(k) plan. We understand — rationally — the need to put money aside now to prepare for the future.
We’ve seen the compound growth charts, and heard that even a tiny investment today is better than nothing; it will grow dramatically over time. There may be ups and downs, but with a longer time horizon, you’re more likely to profit from those ups and downs than if you wait to invest.
We know this, right? It makes sense?
If Agile software development changed how we delivered value to customers, and SaaS changed how we capture value from customers, Design Thinking changes EVERYTHING.
The average age of a company on the S&P 500 is plummeting!
Disrupt or be disrupted!
You need to pursue a Blue Ocean Strategy at all costs!
If you’re not scared, you’re not paying attention!!
In his blog post “The One Customer Development Question You Need to Stop Asking Immediately“, Mike Fishbein cautions against asking Would you use this product during a customer interview.