Focus on Customer Problems, But Don’t Lose Sight of Other Market Forces.

Jeff Bezos has famously cautioned against being too focused on competitors.

“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.”

But being customer- rather than competitor-focused doesn’t mean you should ignore everything else. Continue reading “Focus on Customer Problems, But Don’t Lose Sight of Other Market Forces.”