Resources

Guides

Recruiting for Customer Research

Struggling with recruiting the right interview participants for concept validation, usability or beta tests?  

Updated for 2017, the free guide Recruiting for Customer Research  removes the single biggest barrier to designing customer-focused products.  

Jobs to be Done: Unlocking Customer Value

What if we told you your customer doesn't care about your product? He just cares about the progress he's trying to make in his life, and will hire products he thinks will help him move forward. 

The free guide Jobs to be Done: Unlocking Customer Value introduces Jobs Theory, and a popular approach to uncovering what is truly important to your customers and how you can apply these insights to your business.